Sie möchten Kundenfeedback für Ihr Unternehmen erhalten. Wie können Sie dies am effektivsten tun? (2024)

Collect customer feedback effectively by using surveys, feedback forms, online reviews, social media engagement, and direct communication channels. Regularly analyze the feedback, address concerns, and implement improvements to enhance overall customer satisfaction.

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Using surveys to collect customer feedback gives you qualitative and quantitative insights into the exact topics you want to explore about your product or customer experience. Use on-site customer feedback surveys after customers interact with key touchpoints, complete certain actions, or send email surveys.

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Para obter um feedback de seus clientes é preciso ter a pesquisa e avaliação de seu serviço ou produto para manter ou melhorar sua performance no mercado.

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Begin by identifying the specific objectives you aim to achieve through gathering feedback. These goals could include improving product/service quality, enhancing customer satisfaction, increasing customer loyalty, identifying areas for improvement, or measuring employee performance. By defining your goals upfront, you can tailor your feedback collection methods, questions, and analysis to align with these objectives, ensuring that the feedback you gather is actionable and contributes directly to achieving your desired outcomes.

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Após o serviço prestado, sempre peço a opinião de como foi meu atendimento e meu serviço prestado.Peço que se possível, façam um vídeo, comentem nas redes socais ou na parte de recomendação no LinkedIn.

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Surveys:Craft concise surveys with incentives.Email Requests:Send brief, personalized requests post-interaction.Customer Reviews:Encourage reviews and engage with responses.Social Media Polls:Conduct polls for specific insights.Feedback Forms on Website:Place simple forms strategically.Live Chat:Use live chat for real-time feedback.Customer Service Interactions:Train reps to ask for feedback during interactions.NPS Surveys:Use NPS for loyalty measurement and follow up on low scores.In-App Feedback:Incorporate in-app feedback for mobile users.Customer Advisory Boards:Establish boards for ongoing feedback.Exit Surveys:Collect insights from discontinued customers.

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The 30 day check up- Implement a 30 day check up @ time of purchase- as part of the sale , let the customer know they get a courtesy check in and set it on the calendar before they leave. You can hold 1 in service once per month & invite the previous month customers. Have some healthy snacks for them to enjoy. This not only gives your customers an opportunity to provide feedback, but to also address questions or concerns that arise in the 1st weeks of ownership. It also helps builds the rapport & keep an open line of communication. They will feel more at ease to return, ask future questions, & even refer friends/ family.

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Zeitaufwendig, doch umso wirkungsvoller ist es, Feedback telefonisch einzuholen und dies in eine digitale Auswertung intern zu bringen. Die Auswertung enthält die wesentlichen Punkte, die in dem Call mit dem Kunden abgestimmt und herausgefunden werden sollen. Empfehlenswert ist zudem ein kurzes Danke per Mail an den Kunden im Nachgang des Telefonates.

Based on our business and customer preferences, I would choose online surveys through platforms like SurveyMonkey or Google Forms for structured feedback, targeted email surveys using platforms like Mailchimp or HubSpot for recent interactions, feedback forms on our website and product interface for real-time feedback

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So often we overlook the opinions of prospective clients. Surveys work best for existing clients, provided we do something with the data. There are intuitive and interactive solutions available that measure customer sentiment in real-time as customers are interacting with your digital channels where customer may not even realize they are being surveyed. For more traditional surveys, you need a solid strategy to optimize the data your collecting.Have questions, hit the follow button, reach out and I would be happy to discuss what has been working for me.

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Andere Fragen - andere Antworten. Allein die Frage "was können wir für Sie verbessern" oder auch "Was hat Ihnen in unserer Zusammenarbeit bislang besonders gut gefallen" bringt Kunden dazu, intensiver darüber nachzudenken - enorm wichtig: Pausen erlauben und abwarten :)

When collecting feedback, asking the right questions is crucial for gaining actionable insights. Consider questions that are specific, relevant, and aligned with your objectives. Focus on understanding customer experiences, preferences, and pain points. For example, inquire about satisfaction levels with products/services, reasons behind ratings, areas for improvement, and suggestions for enhancements.

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Timing is key, as is frequency. Survey fatigue is a real thing. I've seen instances in pre-sale where prospects where surveyed or asked to complete survey when business hasn't really done anything to that point. Stop throwing things and see what sticks approach. It's a horrible strategy and it's costing you.

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Here's what to avoid considering. My opinion avoid considering incentives. This may drive your participation but not do anything in terms of qualitative data. This will also taint your results.Also, depending on your business model, avoid sending surveys to all your clients on your mailing list. Some times you need to be surgical. Understanding what audience members you want to hear from. Especially in B2B, you may only want to hear from decision makers or perhaps you want to leave out decision makers and only hear from those using your product or service. Like this, connect or follow for more.

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